Marketing & Media
Marketing is a big-picture activity at the Institute and, consequently, there is a great deal of interface and coordination with other Institute groups and committees. The Marketing Committee is responsible for determining and implementing comprehensive marketing strategy in support of the Institute’s mission and goals. This ranges from events to educational programs and research initiatives as part of an overall organizational strategy. Of course, the promotion of the Institute and its affairs is a core charge of this committee. This includes everything from email campaigns to press releases, event promotion, social networking programs and other networking strategies. The marketing team is also responsible for capturing assets resulting from Institute events and activities—in the form of photo imagery, audio and video recordings and other digital and print materials—and developing these assets in various forms of workshops, webinars, presentations and publications as knowledge-sharing content made accessible to Institute members and the public.
Committee Members
Mic Patterson
Ambassador of Innovation & Collaboration, Facade Tectonics Institute
Co-Chair, SKINS Executive Editor
Ron Hull
Director, Global High Performance Products, Kuraray
Co-Chair
Katie Gould
Program Director, Facade Tectonics Institute
SKINS Creative Director
Christopher Payne
Associate, Gensler
SKINS Content Editor
Brienna Rust
Consulting Engineer, Simpson Gumpertz & Heger
SKINS Content Editor
Marty Trainor
Vice President of Preconstruction, Ventana Design-Build Systems
SKINS Content Editor
Nick Carrillo
Mountain States Manager, WWCCA
SKINS Event Calendar Editor
Alberto Alarcon
Market Manager, Kuraray
Social Media Editor
Ted Kesik
Professor of Building Science, University of Toronto
Committee Member
April Rawson
Senior Manager, Business Development, National Fenestration Rating Council
Committee Member
Audrey Wu
Gensler
Committee Member
Want to get involved?
Applications to this committee are considered by the committee members on a case-by-case basis.
